Category Archives: Search Marketing

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PPC skeptics: Are you one of these 6 types?

PPC skeptics: Are you one of these 6 types?
There are still a great many businesses that arent advertising online???or at least not diverting healthy budgets to it. In fact, one survey showed that small businesses are only spending 3 percent of their total ad budgets on Web ads. Ive talked to a lot of companies over the years and found some of them…
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Google Lets Brands Bid Based On Device Type

Google Lets Brands Bid Based On Device Type
  Google's step to increasingly push ad budgets into mobile seems to have forced the hand of advertisers asking for the ability to make separate base bid adjustments for ads running on smartphones, tablets and desktop devices. Advertisers call the move "significant" with challenges. The change -- which applies to all campaign types, even when…
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